09:30

The Neuro Retail Revolution
- Today's challenges in retail
- More effective shopper marketing with neuroscience and behavioral research
Carla Nagel - Neuromarketing Science & Business Association (NMSBA)
Leo van de Polder, POPAI Benelux

10:00

Motivational Insights Driving Marketing Strategies
- Gain a real and deep understanding about how to think about motivation
- Watch, learn, and practice linking motivational insight to marketing execution
- Leave with a whole new way to think about your business 
David Forbes - Chief Innovation Offices at the Forbes Consultancy Group & Author of 'The Science of Why' (United States)

10:45

How to Shape Brain Pleasing Retail Concepts at First Sight
- How to develop a neuromarketing strategy for retail
- Facing the challenge of the current short-attention-span society
- The impact of context on customers and how to manage it
Lluis Martinez Ribes - Associate Professor at ESADE Business School & Partner at m+f=! (Spain)

11:15

11:45

Supermarket of the Future
Understanding consumer behavior in a virtual-reality store  
- The benefits and limitations of research in a virtual supermarket
- The impact of different channels on consumer behavior in the virtual setting
- Purchasing behavior in the virtual world compared to the real one
Ana Iorga, Founder of Buyer Brain (Romania)

12:15

Measuring the Impact of Packaging
- Neuro tools (EEG, GSR and Eye tracking) to test ice cream packaging
- Lessons from the most impactful pack
Wim Hamaekers, Managing Partner, haystack (Netherlands) & Iris Cremers, European Shopper Insight Manager, Unilever (Netherlands)

13:00

Lunch Break

14:00

Text: More Sustainable Brands, by Using the Word "Sustainable"?
- ensuring the initial impression is the best one
- the subconscious processing of package design explained
- how buzz words and fads on packaging affect consumer choice
Glenn Kessler, Founder, HCD Research (United States)

14:30

Music: Understanding the Effect of Music on Retail Sales
- Academic research on background music and sales correlation
- New fMRI research revealing most effective playlists in different categories
Martin de Munnik, Founding Partner, Neurensics (Netherlands)

Colors:  Light, Color and Emotions
- The effect of in-store color and light plans
- Harmony in colors and consumer behavior
Malaika Brengman - Associate Professor, Vrije Universiteit Brussel (Belgium)

15:30

Coffee Break

16:00

Shoppers and Consumers are (Not Always) Different
- Consequences for the toy industry
- Targeting a shopper and/or consumer
- Applying neuromarketing for better understanding of shoppers and consumers
Wouter Marck - Global Shopper Manager, Lego (Denmark)

Applying Insights from Behavioral Economics in Big Data
- Predicting sales, churn, support costs on individual scale
- The psychology of relevance in big data analyses
- Monetizing data-driven insights with videos that whisper to the brain
Ruud Schuijt, Managing director, Rednun (Netherlands)

09:30

Branded Brains - Consumer Choice & the Neuroscience of Now
- The cognitive processes underlying consumer choice;
- The ‘golden window' during which sales are made or lost
- The ways in which brands shape those subconscious purchasing decisions
Dr David Lewis-Hodgson - Cognitive Neuropsychologist and Chairman Mind Lab International (United Kingdom)

10:15

More Effective Online Persuasion
How to combine insights and methods with the power of digital data to acquire a truly deep understanding of what drives your  customers buying journeys 
Bart Schutz - Chief Psychology Officer, Online Dialogue (Netherlands)

11:00

11:30

Visual Attention and the Consumer Need State
- The consumer need state and the effects on way finding and category browsing
- Employing aisle messaging that nudges desired product exploration strategy
- Tailoring your messages on different need states
Kimberly R. Clark, Chief Research Officer, Merchant Mechanics Inc. - Lecturer / Adjunct Researcher, Dartmouth College  (United States)

Combining Neuro & Behavioral Economics At the Shelf 
A breakthrough study that measures shopper in-store response to emotionally impacting experience using a combination of biometrics, mobile eye-tracking and self-reporting mobile software. 
Elissa Moses EVP, Neuro and Behavioral Science from Ipsos (United States), 
Kirk Hendrickson, CEO of Eye Faster (United States) 

12:45

Lunch

14:00

Theory-driven Strategic Marketing and Communication
- Communicating at the POS: do's and don'ts to seduce the brain
- The drivers of buying decisions
- Why some products make it to the shopping cart and others don't
Benny Briesemeister - Founder, Neurospective (Germany)

14:30

Not Everybody is Your Customer, But Everybody is Somebody
- Approaching the right individuals with the right message
- Insights from neuroscience and evolutionary biology and their impact on interpersonal communication
- Success starts with the (wo)man in the mirror
Bert Ohnemueller, Managing Director, NeuroMerchandisingGroup (Germany)

15:00

Coffee Break

15:30