How Shoppers Make Decisions Today
Thursday October 20, 2016 - 10:30 AM
Shoppers face greater choices and complexity
than any time in the history of retail. Shopper Behavior expert, Devora Rogers
has spent the last decade uncovering what makes shoppers tick. In this
dynamic presentation, Devora will reveal the keys to understanding and tracking
shopper behavior trends and what it means for brands, retailers, and
shoppers.
You’ll learn how to uncover shopper behavior
at scale and how shopper decision making and purchase behaviors are changing
throughout the shopper journey.
Audience take-aways:
- How shoppers go from undecided to decided
- The new paths to purchase today
- How to uncover what really influences
shoppers