shopper brain conference
Amsterdam, oct 30-nov 1, 2019
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Day 1

Amsterdam - Thursday, October 31, 2019

9:00Welcome coffee & registration
9:30Opening by master of ceremonies, Phil McGee, President, Decision Breakers 

GET READY FOR THE FUTURE: THE CHANGING ROLE OF THE PHYSICAL STORE
9:45  Vital Role of the Shopper’s Subconscious Throughout the Shopping Journey
• The changing role of the physical store
• Critical importance of retailers and marketers becoming “active retailers”
• Anticipating shopper demand through neural connectivity to the shopper
Mark Heckman, Managing Partner, Accelerated Merchandising 

10:15



How to Effectively Use Innovative Retail Technologies
What are some of the most innovative in-store retail solutions today?
• Are these technologies genuinely beneficial to retailers?
• How can you most effectively deploy them?
Tibert Verhagen,
Associate Professor, Amsterdam University of Applied Sciences
Jesse Weltevreden,
Professor, Amsterdam University of Applied Sciences 

10:45

Coffee Break

TWEAKING THE SHOPPER JOURNEY

11:15

Brain-Pleasing Retail Marketing Methods  
• What does the customer journey towards a purchasing decision look like from a neuroscience perspective?
• What is the difference between ‘brain-pleasing’ and ‘emotional’ marketing?       
• How to use neuroscience rooted methods to shape customer experiences ex-ante?
Lluis Martinez-Ribes,
Associate Professor at ESADE Business School, m+f=! 

11:45How to Achieve the Best Experience, Engagement and Stickiness
• What shopper journey variables can you use for brand engagement?
• How do you design an experience that helps you achieve your business goals?
• How to integrate your brand into a business culture?
Lyn M. Falk
,
President, Retailworks 
12:30Lunch break


NEXT LEVEL IN-STORE RESEARCH
13:45Speaker to be announced

14:15


Big Behavioral Data 
• Category benchmarking: diagnosing performance, identifying growth opportunities
• POS and off-location displays: the role of shopper touchpoints
• The importance of taking a total store approach
Peter Brawn, Founder, Gateway Research
15:00

Coffee Break


NEW PRODUCTS, NEW APPROACHES
15:45What Neuroscience Can Tell About Product Failures
What shopper marketers need to know about the brain's ability to categorize objects
• The neuroscientific bases for the categorization mechanism of the brain
• Understanding the staggering failure rates of new products
• Theory in practice: what neuroscience tells about failed product introductions
Enrique Strelow, Head of Shopper Communication, Ferrero
16:15Developing Killer Products and Services for the Postmodern Consumer
• Why are the walls of conventional marketing crumbling down – fast?
• How can you reach today’s consumers, who (deliberately) defy categorization?
• How do you develop killer products and services for the postmodern consumer?
Michael Solomon, Professor of Marketing, Saint Joseph’s University

SHOPPER BRAIN NETWORKING
16:45Wrap-up & Networking Drinks
19:00Conference Dinner
Mingle with other shopper marketers, consumer insight professionals, and everyone else with a passion for retail and an innovative mind, while enjoying the Dutch cuisine in a lovely atmosphere.
 
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