Brain-Pleasing Retail Marketing MethodsThursday Oct 30, 11:15 - Main Stage
What neuro-journey steps does a customer take while making a purchasing decision? Learn from Lluis Martinez-Ribes, who decodes, analyzes and explains the journey from a neuroscience perspective. He uses the refreshing example of contestant Lorena on TV-show The Voice, who is in the middle of selecting the coach to lead her to success.
Join Lluis to learn more about the shopper decision-making process. Discover which neuroscience-methods you can apply ex-ante to shape future customer experiences and conversations with customers.
What you can learn:
- The difference between brain-pleasing marketing and emotional marketing
- The role of imagination connected with brain gratification
- When communicating is (and when it is not) appealing