Carmen is the founder of Memzy, an agency that helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to marketing, sales enablement, leadership, communication design, and customer engagement. Her most recent book, Impossible to Ignore: Creating Memorable Content to Influence Decisions, has been selected as one of the top books on persuasion. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way. In addition to working with corporate clients, Dr. Simon also teaches at Stanford University.