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shopper brain conference europe
DUBLIN, 25-26 October 2023
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Henrik Madsen Dreijer



Henrik Massen Dreijer is the head of Neuro Shopper Marketing.

Our approach is based on Neuro Shopper Marketing bridging the disciplines: Consumer Neuro Science, Human Primal Behaviour and Shopper Marketing. We have a strong focus on the human being behind the Shopper and the fact that almost any decision taken during daily life (including shopping) is strongly influenced by our subconscious mind and stored memories, by our sensory and usability experience of the current surroundings and information given and by our current well-being. And also on the fact, that shoppers are much more alike than different, when it comes to their basic purchasing behavior instore.