Dr Peter Steidl (MBA, PhD), a Strategy and Neuromarketing expert, has worked on assignments in more than 20 countries on five continents. As principal of Neurothinking he has carried out assignments for clients including a number of Fortune Global 100 corporations typically addressing growth or disruption, market entry, innovation, communications or diversification strategies. His articles, interviews and commentaries have appeared in journals, trade publications, radio and TV interviews in Australia, Austria, Belgium, Denmark, Germany, Hong Kong, Iran, Singapore, Turkey, the United Kingdom and the United States.
Peter’s most recent publications include Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf, with Carl MacInnes, NMSBA 2016 (selected by Shop! as the foundation text for a Shopper Marketing course program); The Market Research Revolution: A Marketer’s Guide to Emerging New Methods, co-author, NMSBA 2017; Neuromarketing Essentials: What Every Marketer Needs to Know, NMSBA 2016; Brand Vision Archetypes: Creating Brands with Meaning, with Kim Boehm (French edition with Bart Norre & Kim Boehm), NMSBA 2016; and Smarter, Wiser, Calmer, Focused: Your Brain’s Natural Advantages, Createspace 2016.