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shopper brain conference europe
DUBLIN, 25-26 October 2023
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Sam Barnett



Dr. Sam Barnett is an applied mathematician and neuroscientist specializing in financial markets, consumer decisions, content engagement, and other complex systems. He received his Ph.D. in Neuroscience at Northwestern University where he now serves as an Adjunct Assistant Professor of Engineering Sciences and Applied Mathematics. Prior to Northwestern, he earned a BS with Honors in Applied & Computational Mathematics and Business Economics & Management from the California Institute of Technology (Caltech).

Dr. Barnett focuses on bridging academia and industry in his roles as Chief Executive Officer of SBB Research Group and Lead Investment Strategist at Medline Industries, Inc. He also co-founded ThinkAlike Laboratories to offer cutting-edge neuromarketing solutions and consulting services.

In addition, Dr. Barnett supports a number of charitable organizations, and he was honored as a Distinguished Advocate by the Crohn’s and Colitis Foundation. He currently serves as a board member of the How I Decide Foundation.