Out Of The Box: A Crossmodal Perspective on Retail Atmospherics and Acoustical Design

Advances in crossmodal science have demonstrated that our perception of the world around us is an amalgam of sensory experiences. Retail spaces shouldn’t just be seen. They should be heard as well. This presentation highlights the latest research into the ways that sound and its application in retail environments can create expectations, shape perceptions, and influence the behavior of patrons. Equal parts information and inspiration, Steve will explore how sonic experiences, both in and out of the retail “box,” can play an important role in the customer’s retail journey, and where new research might lead us in the future.