Day 2 — Shopper Brain Conference

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LAST YEAR'S AGENDA: Day 2
New York - Thursday, November 21, 2019

9:00am	Welcome coffee & registration
9:30am	Opening of day 2, Phil McGee, President Decision Breakers
IN-STORE SHOPPER BEHAVIOR INSIGHTS
9:45am	How Mindstate Marketing is Revolutionizing Shopper Insights in Corporate America • How can you apply behavioral insights to your shopper marketing? • Why should we move to the now what of shopper behavior? • How do leading CPG firms use behavioral design to change consumer behavior? William Lea c h, Founder, TriggerPoint
10:15am	Big Behavioral Data • Category benchmarking: diagnosing performance, identifying growth opportunities • POS and off-location displays: the role of shopper touchpoints • The importance of taking a total store approach Peter Brawn, Founder, Gateway Research
10:45am	Coffee Break
UNDERSTANDING THE SHOPPER'S MIND
11:15am	Winning the e-Commerce Shopper Results of a large Kantar e-Commerce shopper study • How brands and retailers can improve the experience to grow • The role of “energy” or emotion in the shopping process • Top friction points for e-commerce websites James Sorensen, EVP Shopper Insights, Kantar
11:45am	Brand Harmony: Does Your Product Meet its Promise? • How does brand harmony (or the lack of it) impact new market introductions? • How can you better understand the synergistic perceptions of both your brand AND your products, for better business decisions? • The latest approaches and methodologies to ensure brand harmony Glenn Kessler, President and CEO, HCD Research
12:15pm	Lunch break
SURVIVING THE RETAIL REVOLUTION
1:30pm	What Determines Brand Preference? A new way of looking at category understanding and brand positioning, anchored in neurobiology • Using neurobiology for category understanding and brand positioning • Translating neuroscience into the source code of human behavior Constantinos Pantidos, President, BRAND AVIATORS
2:00pm	Leveraging ‘Offline’ Data in Today’s Digital-First World • Why do offline connections still matter in a digital-first world? • How does data from offline brand events help you understand shopper behavior? • How is technology changing the way consumers interact with brands? Jonathan Yaffe, CEO, AnyRoad
2:30pm	Coffee Break
CASE STUDIES: NEUROMARKETING IN RETAIL
3:00pm	How do Consumers Divide Attention Across Screens? A Facebook Case Study • How does your audience divide their attention between screens during a TV-session? • Why must an effective marketing plan include campaigns across both screens? • How do you use Facebook when planning a video campaign across screens? Jeff Bander, CRO, Eye square
3:30pm	Neuroscience for Successful Socially-Charged Ads • Why is resonance critical to campaign success and social change? • How can EEG and eye-tracking help you understand shopper responses to socially-charged advertising? • Case study: CVS Pharmacy’s #BeautyUnaltered campaign Allegra Pedretti, Senior Manager Consumer Insights, CVS Health Nietzsche Lam, Director of Neuroscience, Nielsen Consumer Neuroscience
4:00pm	Wrap-up & Networking Drinks
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