Carla Nagel is the executive director of the global trade association for neuromarketing NMSBA. Neuromarketing studies which emotions are relevant in human decision making and uses this knowledge to improve marketing's effectiveness. With 2200+ members in 104 countries she is the one who oversees the global development of this new field and where it's heading. She's enjoying the focus of neuromarketing in Shopper Marketing, as this is a field where neuromarketing can be applied best.

Nagel is the founder of the NMSBA, the Neuromarketing World Forum, the Shopper Brain Conference Series, publisher of the quarterly INsights and the Neuromarketing Yearbook. She is a hands-on organizer, with a passion for innovation and an optimistic view of the world.