David Friedlander is Vice President of Consumer Insights at National Geographic. He received his B.A. at Marymount University, and has a long history of using innovative thinking to solve real-world problems. During his first stint at Discovery Communication, David helped build the marketing investment ROI models at a time where “less marketing” was viewed as the better investment countering the ROI model findings. In his role at National Geographic, David helps the marketing team direct multi-million dollar media investments across television, print, digital and social platforms, and has created proprietary KPI’s to build best practices.
David has a long history of using innovative thinking to solve real-world problems, and his passion for understanding consumers drives his curiosity; it’s understanding the “why” that gets him up every day.