Lyn M. Falk
Consumer behavior specialist, business strategist and award-winning interior designer, Lyn Falk, has educated thousands of business owners across the country over the past 30 years on how to build purposeful and profitable spaces that move hearts, minds and merchandise. Combining her expertise in design, business, consumer behavior and environmental psychology, she helps her clients develop designs that exceed projected goals. She has taught at the University of Wisconsin–Madison in the Retail Department, and has developed course curriculums for senior level university students, manufacturers, and retailers and CEU courses for interior designers. Her work has been acknowledged over 150 times in over 80 different publications.