Neil Adler worked for 12 years as a creative at FCB Health helping to promote brands such as Acuvue, Humira, and Spiriva. Over the course of his experience he applied a master’s degree in neuropsychology, and research in a brain-imaging laboratory to work with agency strategists and creatives to integrate neuro and behavioral science insights into the strategic/creative/research process. From the creative brief to the production of ads, he led teams to identify opportunities to use scientific insights to spark behavior change.
Neil has spoken at industry events and written articles on the connection between science and creativity. He recently formed NeuroFire Consulting to help advertising/marketing agencies and market researchers to implement, or enhance, the use of scientific insights in their capabilities.