Beatriz Cavalcante Chamie
Beatriz
Cavalcante Chamie has
over 18 years of experience in Catman, Trade Marketing and Shopper
Understanding- as an Executive (Adams and Unilever), and as a founder and
director of Shoppermkt Group. Bia had the opportunity to give trainings in
various countries such as Brasil, Argentina, Mexico, Venezuela and Colombia.
She has being teaching at ESPM and FIA – shoppology and shopper marketing- for
almost 10 years. She has a degree in Business Administration from PUC/SP, but
also studied at University of Utah/ USP, Universidad de Salamanca and FGV/SP.
Bia is a researcher w/ master degree in Marketing by Universidade de São Paulo.
She is a researcher and has authored notional and international articles about
SHOPPER VALUE, SHOPPING EXPERIENCE, STORE ATMOSPHERE, QUALITATIVE RESEARCH AND
CATEGORY MANAGEMENT. Bia is an expert in – and passionate about-all aspects
involving the use of shopper knowledge into business strategy. Articles can be
found: http://www.shopperinsight.com.br
(choose English in the web site).