Director of DIA Comunicação. Graduated in design from ESDI, Superior School of Industrial Design in Engineering from the University of Rio de Janeiro State and Master in Communication Systems from ECO/UFRJ. Author of five books on design, brands, and consumption. Works published in books, magazines and specialized websites in Brazil and abroad. Several projects awarded to companies such as Coca-Cola, Santander, Drogaria São Paulo, L'Oréal and Petrobras, among others.First President of Popai - The Global Association for Marketing at Retail Brazil (98/2000), of which he is a member of the Advisory Board and certified as Merchandising Consultant at the Point of Sale.