SHOPPER BRAIN CONFERENCE - NEW YORK 2018
| Thursday June 7, 2018 | |
| 9:00 | Registration and welcome coffee |
| 9:45 | Opening of the Shopper Brain Conference USA Phil McGee, President Decision Breakers |
|
10:00 |
An Introduction to the Shopper's Brain - What happens in our brains when shopping? - The shopper's brain online and in-store - The implications for shopper marketing Mike Storm, Chief Operations Officer, Neurons Inc |
|
10:30 |
An Overview of Ferrero's Neuro-Lessons - What can neuroscience offer in order to increase brand performance at the point of sale? - How can neuroscience enhance the category management approach? - What communication messages work best? Enrique Strelow, Head of Shopper Neuroscience, Ferrero Germany |
|
11:15 |
Coffee-break |
| SHOPPER EXPERIENCES | |
11:45 |
Turning the Shopping Experience on its Head |
12:15 |
What Shoppers Want - How to boost sales by just listening better to what shoppers are saying - What brands can do to reach people's hearts Alastair Herbert, Founder LinguaBrand |
| 12:45 | Lunch |
|
IN-STORE INNOVATION | |
| 2:00 | Testing Results of Ads in Controlled Lab Store Speaker to be announced |
| 2:45 |
New: In-Store A/B testing - Using eye-tracking and EEG data to effectively compare two in-store situations - How a Dutch telco created a completely adaptable store with walls made out of screens: a new and great test-bed for real life experiments. Coen Olde Olthof, CEO, Alpha.One |
| 3:15 |
Coffee-break
|
| BEHAVIORAL PSYCHOLOGY | |
| 3:45 |
Powerfully Priming - A new behavioral psychology model to understand shopper's motives - How to best interact with shoppers, taking these behavioral lessons into account Daryll Scott, Director of Human Technology, LAB |
| 4:15 | Walmart's Pro-Social Marketing: How to Create Happy Customers - The demands of customers today regarding corporate social responsibility - Consequences for marketers - How Walmart successfully changed its business model for a more happy and loyal customer base Om Marwah, Head of Behavioral Science, Walmart |
| 4:45 | Wrap-up & Networking Drinks |
| 8:00 | Conference Dinner Wining, dining, and meeting new colleagues and peers. |
Friday June 8, 2018
| 9:00 | Registration and welcome coffee |
WILLINGNESS TO PAY | |
|
10:00 |
The Price is Right - Using reaction time measurement to understand price perception - Quantifying perceived risk, perceived fairness and appropriateness of a product price on an implicit level - Applying reaction time measures Germany's largest online gift shops Steffen Schmidt, Assistant Professor, Leibniz University of Hannover Ephraim Jeff Bander, Chief Revenue Officer, eye square |
|
10:30 |
What is the Real Price Consumers are Willing to Pay for Your Product? - Determine the financial value of the different attributes of a product - Identify the real optimal price and to model the effects of price increases or decreases Timothy Desmet, Founder, Profacts |
|
11:15 |
Coffee-break |
|
11:45 |
National Geographic Magazine Effective Packaging: From Stores to the Streets - How do creative elements of the cover correlate to sales? - Does the new branding drive higher emotional engagement? - What design best practices can National Geographic learn from previous top-selling covers in order to guide future cover development? David Friedlander, Vice President Consumer Insights, National Geographic Dr. Carl Marci, Chief Neuroscientist, Nielsen Consumer Neuroscience |
| 12:15 | Out Of The Box: A Crossmodal Perspective on Retail Atmospherics and Acoustical Design - The latest research into the ways sound influences shopper behavior - Information and inspiration how sound and acoustical design can be applied effectively Steve Keller, CEO, iV |
| 12:45 | Lunch |
|
ONLINE AND MOBILE SHOPPING | |
| 1:45 |
The Brain Science of Haptic Feedback - Non conscious effects of haptics - Impact of different haptic executions: low and high intensity - Best practices that will dictate the future of rich physical human-computer interactions. Diana Lucaci, Founder/CEO, True Impact |
2:15 |
The Gamified Retail Experience |
| 2:45 | Coffee-break |
| APPLYING SCIENTIFIC INSIGHTS INTO SUCCESSFUL CREATIVE WORK | |
| 3:15 |
Insights Applied to Shopper Marketing Strategy - How to use behavioral science and neuroscience insights at the early stages of the creative process - Plenty of examples along the consumer journey where behavioral science and neuroscience insights were used to impact Neil Adler, Founder and Creative Strategist, Neurofire Consulting |
| 3:45 |
Win the Share of Emotion Without Spending Big - Five core brand design execution principles - Best in class (cheap) examples from across the world that showcase how businesses can better appeal to the subconscious Andrew Piper, Co-founder & Creative Director, Rare Design |
| 4:15 | Wrap-up |
| 4:30 | Networking drinks |