shopper brain conference
nEW YORK, June 7-8, 2018

SHOPPER BRAIN CONFERENCE - NEW YORK 2018
Thursday June 7, 2018
9:00Registration and welcome coffee 
9:45Opening of the Shopper Brain Conference USA
Phil McGee, President Decision Breakers

10:00

An Introduction to the Shopper's Brain
- What happens in our brains when shopping?
- The shopper's brain online and in-store
- The implications for shopper marketing
Mike StormChief Operations Officer, Neurons Inc

10:30

An Overview of Ferrero's Neuro-Lessons
- What can neuroscience offer in order to increase brand performance at the point of sale?
- How can neuroscience enhance the category management approach?
- What communication messages work best?
Enrique Strelow, Head of Shopper Neuroscience, Ferrero Germany

11:15

Coffee-break

SHOPPER EXPERIENCES

11:45

Turning the Shopping Experience on its Head
- How does a retailer achieve “experience,” “engagement,” and “stickiness”?
- The role of color, texture, movement and contrast
- From scientific lessons to practical in-store implementations
Lyn M. Falk, Consumer Behavior Specialist & President, Retailworks

12:15

What Shoppers Want
- How to boost sales by just listening better to what shoppers are saying
- What brands can do to reach people's hearts
Alastair HerbertFounder LinguaBrand
12:45Lunch

IN-STORE
INNOVATION
2:00Testing Results of Ads in Controlled Lab Store
Speaker to be announced

2:45 New: In-Store A/B testing
- Using eye-tracking and EEG data to effectively compare two in-store situations
- How a Dutch telco created a completely adaptable store with walls made out of screens: a new and great test-bed for real life experiments.
Coen Olde Olthof, CEO, Alpha.One

3:15 Coffee-break

BEHAVIORAL PSYCHOLOGY
3:45 Powerfully Priming
- A new behavioral psychology model to understand shopper's motives
- How to best interact with shoppers, taking these behavioral lessons into account
Daryll Scott, Director of Human Technology, LAB

4:15Walmart's Pro-Social Marketing: How to Create Happy Customers
- The demands of customers today regarding corporate social responsibility
- Consequences for marketers
- How Walmart successfully changed its business model for a more happy and loyal customer base
Om Marwah, Head of Behavioral Science, Walmart

4:45Wrap-up & Networking Drinks

8:00 Conference Dinner
Wining, dining, and meeting new colleagues and peers.

Friday June 8, 2018
9:00Registration and welcome coffee 

WILLINGNESS TO PAY

10:00

The Price is Right
- Using reaction time measurement to understand price perception
- Quantifying perceived risk, perceived fairness and appropriateness of a product price on an implicit level
- Applying reaction time measures Germany's largest online gift shops
Steffen Schmidt, Assistant Professor, Leibniz University of Hannover
Ephraim Jeff Bander, Chief Revenue Officer, eye square

10:30

What is the Real Price Consumers are Willing to Pay for Your Product?
- Determine the financial value of the different attributes of a product
- Identify the real optimal price and to model the effects of price increases or decreases
Timothy Desmet, Founder, Profacts

11:15

Coffee-break

11:45

National Geographic Magazine
Effective Packaging: From Stores to the Streets
- How do creative elements of the cover correlate to sales?
- Does the new branding drive higher emotional engagement?
- What design best practices can National Geographic learn from previous top-selling covers in order to guide future cover development?
David Friedlander, Vice President Consumer Insights, National Geographic
Dr. Carl Marci, Chief Neuroscientist, Nielsen Consumer Neuroscience

12:15Out Of The Box:
A Crossmodal Perspective on Retail Atmospherics and Acoustical Design
- The latest research into the ways sound influences shopper behavior
- Information and inspiration how sound and acoustical design can be applied effectively
Steve Keller, CEO, iV

12:45 Lunch

ONLINE AND MOBILE SHOPPING
1:45 The Brain Science of Haptic Feedback
- Non conscious effects of haptics
- Impact of different haptic executions: low and high intensity
- Best practices that will dictate the future of rich physical human-computer interactions.
Diana Lucaci, Founder/CEO, True Impact

2:15

The Gamified Retail Experience
- Why gaming is important in retail?
- Create engaging user experiences that keep customers returning
- How Tophatter successfully integrated gamification in its business model
Andrew Blachman, COO, Tophatter

2:45Coffee-break

APPLYING SCIENTIFIC INSIGHTS INTO SUCCESSFUL CREATIVE WORK
3:15 Insights Applied to Shopper Marketing Strategy
- How to use behavioral science and neuroscience insights at the early stages of the creative process
- Plenty of examples along the consumer journey where behavioral science and neuroscience insights were used to impact
Neil Adler, Founder and Creative Strategist, Neurofire Consulting

3:45 Win the Share of Emotion Without Spending Big
- Five core brand design execution principles
- Best in class (cheap) examples from across the world that showcase how businesses can better appeal to the subconscious
Andrew Piper, Co-founder & Creative Director, Rare Design
4:15Wrap-up
4:30Networking drinks