Agenda — Shopper Brain Conference

SHOPPER BRAIN CONFERENCE - NEW YORK 2018

Thursday June 7, 2018
9:00	Registration and welcome coffee
9:45	Opening of the Shopper Brain Conference USA Phil McGee, President Decision Breakers
10:00	An Introduction to the Shopper's Brain - What happens in our brains when shopping? - The shopper's brain online and in-store - The implications for shopper marketing Mike Storm, Chief Operations Officer, Neurons Inc
10:30	An Overview of Ferrero's Neuro-Lessons - What can neuroscience offer in order to increase brand performance at the point of sale? - How can neuroscience enhance the category management approach? - What communication messages work best? Enrique Strelow, Head of Shopper Neuroscience, Ferrero Germany
11:15	Coffee-break
IMPROVE SHOPPER EXPERIENCES
11:45	Turning the Shopping Experience on its Head - How does a retailer achieve “experience,” “engagement,” and “stickiness”? - The role of color, texture, movement and contrast - From scientific lessons to practical in-store implementations Lyn M. Falk, Consumer Behavior Specialist & President, Retailworks
12:15	What Shoppers Want - How to boost sales by just listening better to what shoppers are saying - What brands can do to reach people's hearts Alastair Herbert, Founder LinguaBrand
12:45	Lunch
SHOPPER BRAIN TESTING
2:00	Do Other Shopper Brains Think Like Me? - Measure shopper engagement using neural similarity from EEG data - Compare and contrast brains of different shoppers (female/male, younger/older, conservative/liberal, etc.) - Apply research insights to optimize advertisements for specific audiences Prof. Sam Barnett, Engineering Sciences & Applied Mathematics, Northwestern University
2:45	New: In-Store A/B testing - Using eye-tracking and EEG data to effectively compare two in-store situations - How a Dutch telco created a completely adaptable store with walls made out of screens: a new and great test-bed for real life experiments. Coen Olde Olthof, CEO, Alpha.One
3:15	Coffee-break
BEHAVIORAL PSYCHOLOGY
3:45	Powerfully Priming - A new behavioral psychology model to understand shopper's motives - How to best interact with shoppers, taking these behavioral lessons into account Daryll Scott, Director of Human Technology, LAB
4:15	How to Create Happy Customers: Walmart's Pro-Social Marketing - The demands of customers today regarding corporate social responsibility - Consequences for marketers - How Walmart successfully changed its business model for a more happy and loyal customer base Om Marwah, Head of Behavioral Science, Walmart
4:45	Wrap-up & Networking Drinks
8:00	Conference Dinner Wining, dining, and meeting new colleagues and peers.

Friday June 8, 2018

9:00	Registration and welcome coffee
WILLINGNESS TO PAY
10:00	The Price is Right - Using reaction time measurement to understand price perception - Quantifying perceived risk, perceived fairness and appropriateness of a product price on an implicit level - Applying reaction time measures Germany's largest online gift shops Steffen Schmidt, Knowledge Analyst, LINK Institut Ephraim Jeff Bander, Chief Revenue Officer, eye square
10:30	What is the Real Price Consumers are Willing to Pay for Your Product? - Determine the financial value of the different attributes of a product - Identify the real optimal price and to model the effects of price increases or decreases Timothy Desmet, Founder, Profacts
11:00	Coffee-break
11:30	National Geographic Magazine Effective Packaging: From Stores to the Streets - How do creative elements of the cover correlate to sales? - Does the new branding drive higher emotional engagement? - What design best practices can National Geographic learn from previous top-selling covers in order to guide future cover development? David Friedlander, Vice President Consumer Insights, National Geographic Dr. Carl Marci, Chief Neuroscientist, Nielsen Consumer Neuroscience
12:15	Out Of The Box: A Crossmodal Perspective on Retail Atmospherics and Acoustical Design - The latest research into the ways sound influences shopper behavior - Information and inspiration how sound and acoustical design can be applied effectively Steve Keller, CEO, iV
12:45	Lunch
ONLINE AND MOBILE SHOPPING
1:45	The Brain Science of Haptic Feedback - Non conscious effects of haptics - Impact of different haptic executions: low and high intensity - Best practices that will dictate the future of rich physical human-computer interactions. Diana Lucaci, Founder/CEO, True Impact
2:15	The Gamified Retail Experience - Why gaming is important in retail? - Create engaging user experiences that keep customers returning - How Tophatter successfully integrated gamification in its business model Andrew Blachman, COO, Tophatter
2:45	Coffee-break
APPLYING SCIENTIFIC INSIGHTS INTO SUCCESSFUL CREATIVE WORK
3:15	Intuition and Creative Problem-Solving in Shopper Marketing - Highlight practical examples of how introducing behavioral science insights into marketing strategy can help to create intuitive choices for shoppers - Show how to reinforce these strategies with copy and art techniques grounded in neuroscience (e.g., neuroaesthetics) to boost engagement Neil Adler, Founder and Creative Strategist, Neurofire Consulting
3:45	Win the Share of Emotion Without Spending Big - Five core brand design execution principles - Best in class (cheap) examples from across the world that showcase how businesses can better appeal to the subconscious Andrew Piper, Co-founder & Creative Director, Rare Design
4:15	Wrap-up
4:30	Networking drinks

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Silver Sponsors

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