LAST YEAR'S AGENDA:
Day 2
Amsterdam - Friday, November 1, 2019
Amsterdam - Friday, November 1, 2019
9:15 | Welcome coffee and registration |
10:15 | Welcome Back Recap of Day 1 Phil McGee, President Decision Breakers |
INNOVATION IN SHOPPER RESEARCH | |
10:45 |
Using Artificial Intelligence and Machine Learning to Better Understand Shoppers • How to effectively leverage Artificial Intelligence (AI) and Machine Learning (ML) in marketing? • At which stages in the customer journey can you use AI and ML • What potential other applications are out there? Denyse Drummond-Dunn, Founder, C3Centricity |
11:15 |
Using Neuro
to Understand Collective Experience
• How do you take neuroscience methods out of the lab and into the real world? • How do audiences respond psychologically and physiologically to collective experiences? • Exciting case studies from West End' theater and a Desperados Underwater Night Club Daniel C. Richardson, Professor of Experimental Psychology, University College London |
11:45 |
Saving the Planet One Burger at a Time • Case study: the challenge of omnivores to make more sustainable food choices • Using response-time testing to understand consumers' perceptions better • How to apply the new insights to build a behavioral change strategy Duncan Smith, Managing Director, Mindlab |
12:15 | Lunch Break |
FRICTION: WHY THEY DON'T BUY | |
13:45 |
Tripping
Points and the Science of Human Experience
• What are Tripping Points and how do you identify them? • What technology do you use to measure customer’s arousal? • How can Tripping Points help you improve your customer experience? Tim Routledge, Co-Founder, CX Lab |
14:15 | If You Think
You Don’t Know How to Use it, You Probably Won’t Buy it
• Why won’t some shoppers buy your product, even if they like it? • How can you successfully target ‘lost buyers’? • How do you help your customers overcome a fixed mindset? Giulia Ghiotto, Mental Personal Trainer, Thelia Braincare |
14:45 | Coffee Break |
IMPROVING YOUR SALES WITH THOUGHTFUL RETAIL DESIGN | |
15:15 |
Priming the Brain for a Purchasing Decision |
15:45 |
Designing
Retail Experiences in the Age of Audio Disruption
• How does sound affect the customer experience? • How do sonic experiences compare to other sensory retail experiences? • What does the future hold for sensory experiences in retail? Steve Keller, Sonic Strategy Director, Pandora |
16:15 | Wrap-up and networking drinks |
« go (back) to the pre-conference activities | « go (back) to the agenda of day 1 |