shopper brain conference
Amsterdam, oct 30-nov 1, 2019
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Day 2
Amsterdam - Friday, November 1, 2019

9:00Welcome coffee and registration
9:30Welcome Back
Phil McGee, President Decision Breakers

9:45 Using Artificial Intelligence and Machine Learning to Better Understand Shoppers   
How to effectively leverage Artificial Intelligence (AI) and Machine Learning (ML) in marketing?
At which stages in the customer journey can you use AI and ML
What potential other applications are out there?
Denyse Drummond-Dunn, Founder, C3Centricity
10:15 Eye-tracking for Attention Research – a Mercedes Benz Case Study
Are new, expensive websites necessarily better than older, cheaper ones?
What is the best way to use eye-tracking to measure online user experience?
Case study on the online appointment booking platform of Mercedes Benz
Veit Etzold,
Professor Marketing and Sales, Fachhochschule Aalen 
10:45Coffee Break


Using Neuro to Understand Collective Experience
• How do you take neuroscience methods out of the lab and into the real world?
• How do audiences respond psychologically and physiologically to collective experiences?
• Exciting case studies from West End' theater and a Desperados Underwater Night Club
Daniel C. Richardson, Professor of Experimental Psychology, University College London
Speaker to be announced
12:15 Lunch Break

13:45 Tripping Points and the Science of Human Experience
• What are Tripping Points and how do you identify them?
• What technology do you use to measure customer’s arousal?
• How can Tripping Points help you improve your customer experience?
Tim Routledge, Co-Founder, CX Lab 


If You Think You Don’t Know How to Use it, You Probably Won’t Buy it
• Why won’t some shoppers buy your product, even if they like it?
• How can you successfully target ‘lost buyers’?
• How do you help your customer overcome a fixed mindset?
Giulia Ghiotto, Mental Personal Trainer, Thelia Braincare
Coffee Break



Priming the Brain for a Purchasing Decision
How do you prime your customer’s brain to lead them to the desired decision?
• What information to withhold, and what to reveal to a customer, and in what order?
• Insights from 10+ EEG studies on what people remember after being exposed to messaging
Carmen Simon,
Founder, Memzy


Designing Retail Experiences in the Age of Audio Disruption
• How does sound affect the customer experience?
• How do sonic experiences compare to other sensory retail experiences?
• What does the future hold for sensory experiences in retail?
Steve Keller, Sonic Strategy Director, Pandora

16:15Wrap-up and networking drinks

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