Agenda
Thursday, August 30, 2018 | |
9:00 | Registration and welcome coffee |
9:45 | Opening of the Shopper Brain Conference SA Carla Nagel, Executive Director, Neuromarketing Science & Business Association |
10:00 |
Reward Your Shopper's Brain to Build Loyalty - How to retain existing customers? - Beyond customer retention: activate your shopper's brain's reward system to keep shoppers coming back and generate higher sales Roger Dooley, Author Brainfluence, Blogger at Neurosciencemarketing.com |
10:30 |
How Effective is Your In-Store Signage? Here's What Works for Toyota - Key characteristics of effective (and ineffective) in-store signs - What placement of signs works best for eye attractiveness? - What messages are received most positively Dale Jolley, Director, UVU Vivint Neuromarketing SMARTLab and Professor of Marketing at Utah Valley University |
11:15 |
Coffee-break |
DESIGNING EFFECTIVE PACKAGING | |
11:45 |
Drive Pack Performance at the Shelf
|
12:15 |
Designing a Package that Sells |
12:45 | Lunch |
RETAIL TODAY | |
2:00 | Panel: Retail Insights from Activation to Execution A panel discussion about today’s shopper challenges, with senior shopper insights professionals - The biggest challenges in shopper insights today - The future of shopper insights - Three innovations to look forward to - Outstanding brands in shopper marketing - The 5 lessons shopper marketers need to learn Moderated by Carlos Augusto Costa, Director, FGV University |
2:45 |
Building a Brand’s Low Price Perception: a Comprehensive Approach Understand key learnings on price perception from Portugal’s retail market leader - What do cheaper stores mean to consumers? - What leads consumers to perceive that a brand has lower prices than its competitor? - What role do elements like loyalty cards, store environments, and advertising play in price perception? Maria Céu Santos, Direção Cliente, Estudos de Mercado, SONAE MC |
3:15 | Coffee-break |
3:45 | Understanding the Hunter-Gatherer Brain In-Store - What hunter-gatherer mechanisms affect in-store behavior? - Sensorial perception, emotional narratives and association memories - Today's shopper brain: mental availability and attentional behavior changes Billy Nascimento, co-founder and co-CEO, Forebrain |
4:15 | The Role of the Physical Store in the New Retail Reality - Buying processes in a radically changed shopping journey - What to do with all the data being generated? - What is the role of the physical store in the new shopping journey? Mauricio Morgado, Marketing Professor, Fundação Getulio Vargas |
4:45 | Wrap-up & Networking Drinks |
8:00 | Conference Dinner Wining, dining, and meeting new colleagues and peers. |
Friday, August 31, 2018
9:00 | Registration and welcome coffee |
UNDERSTANDING BUYING BEHAVIOR | |
10:00 |
Insight into Action: Build Stronger Insights Using Path to Purchase Knowledge - A new look towards shoppers and their paths to purchase - How to make your brand more competitive and differentiated at the point of purchase - A methodology that turns shopper insight into effective action plans, for in-store activities that deliver great results Beatriz Cavalcante Chamie, Founder and Director, Shoppermkt Group |
10:30 |
ROI: Return on Involvement |
11:00 |
Coffee-break |
11:30 |
Watch As They DO, Not As They SAY A Qualitative Videometric Approach to Shopper Decision-Making - How and why quantitative videometrics are the best approach to capture shopper-in-the-moment behaviors - See what shoppers buy and hear why, in a real-world case - Top 5 mistakes to avoid when doing video market research Amit Dhand, CEO, NAILBITER |
12:15 |
Effective Packaging: Unwrapping Shopper’s Brains - The latest neuroscientific findings on effective packaging design - How does effective packaging lead to lasting connections with shopper’s brains? - Real-world examples of ways successful brands connect with customers, and steps your company can take Catherine Fairbanks, Senior Researcher and Consultant, Intellectual Property Research and Development |
12:45 | Lunch |
RETAIL STRATEGY | |
1:45 | In-store Emotions: Unlocking Human Truth - The opportunities of the in-store shopping environment on shopper's emotions - Lifting emotional arousal of the shopper - Environmental cues at the PoP that improves shopper's satisfaction Armando Mora Tellez, Global Director for Coca-Cola, Ipsos |
2:15 | Out Of The Box: A Crossmodal Perspective on Retail Atmospherics and Acoustical Design - The latest research into the ways sound influences shopper behavior - Information and inspiration how sound and acoustical design can be applied effectively Steve Keller, CEO, iV |
2:45 | Coffee break |
3:15 | Determining the Best Price With Implicit Association Testing - What is implicit association testing? - How to use implicit measures in price challenges - Tips and tricks for shopper marketers and retailers Dr Eamon Fulcher, R&D Director, Split Second Research |
3:45 |
How do Habits Undermine Marketing and What to Do About it? |
4:15 | Wrap-up |
4:30 | Networking drinks |
What attendees of the Shopper Brain Conference shared with us:
- "It was a very good event in terms of
exchanging knowledge, networking..etc."
- "I would love to attend the next
year's event"
- "Positive spirit, interesting
interactions"
- "An interesting and inspirational
event with a lot of different speakers and cases"
- "It was very comprehensive and the
content was excellent"
- "Nice place to get to know the experts
in the field, get inspired and network. Heard some really excellent
presentations."